Discovering creative potential
Unit summary
The purpose of this unit is for students to explore and learn from the output of professional practitioners in the Creative and Media industries. This will enable them to gain an appreciation of the work of others as a basis for developing their ideas.
Students will have the opportunity to develop their own ideas combining two disciplines appropriate to their study. This will allow the student to demonstrate how the work of others can be a source of inspiration in developing ideas. Students will present the outcome to an audience and must both review their own work and get feedback from others. They should use the review and the feedback to improve their work.
Students will understand the importance in the Creative and Media sector of developing ideas from existing sources and using fellow professionals as influences. They will also explore issues relating to copyright and intellectual property (IP) and the implications of these within the Creative and Media sector.
Unit details
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09 Arts, Media and Publishing
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09.2
Crafts, Creative Arts and Design
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09.3
Media and Communication
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09.4
Publishing and Information Services
Task-based controlled assessment
| Learning Outcome |
Assessment Criteria |
| 1 understand how two practitioners in different disciplines work within specific styles and genres, and how they influence the creative output of others |
a investigate different styles and genres used by two creative practitioners to create creative outcomess within an industrial and sector context
b assess ways in which these styles have been utilised and how they influence creative output within these contexts
c consider how commercial factors have influenced the output of practitioners. |
| 2 be able to develop and present their ideas based on inspiration gained from the output of creative professionals |
a explore ideas based upon the investigation of the work of two creative practitioners
b develop ideas, combining two disciplines, in relation to a specific commercial creative context for an identified target audience
c demonstrate research and planning skills in the development of ideas
d present ideas which have been developed. |
| 3 be able to review their own work and receive feedback from an audience. |
a review their own work including:
i the fitness for purpose of the developed work in relation to its sectoral and creative context
ii opportunities for further development of the work within an sector and creative context
b plan, carry out and record audience feedback for their ideas
c utilise audience feedback to inform the progress of the ideas, review the creative outcomes and modify developments
d detail how issues of copyright and intellectual property (IP) have been considered and, if necessary, overcome. |