Event management and enterprise for hair and beauty sector
Unit summary
This unit will allow the learner to investigate the new and exciting field of event management. They will develop an understanding of planning, marketing and implementation of an event and will evaluate the process of staging the event. This will extend the learners’ research, planning and organisational skills through activities and work related experience.
Unit details
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07 Retail and Commercial Enterprise
Task-based controlled assessment
| Learning Outcome |
Assessment Criteria |
| 1. Understand the role of entrepreneurship in the hair and beauty sector. |
a Analyse the factors that drive entrepreneurship in the hair and beauty sector.
b Explain the impact of entrepreneurs on the hair and beauty sector.
c Analyse the factors that influence the success of entrepreneurs in the hair and beauty sector. |
| 2. Understand the personal qualities of entrepreneurs in the hair and beauty sector. |
a Describe the common personality traits of successful entrepreneurs.
b Evaluate the reasons for entrepreneurial success. |
| 3. Understand events in the hair and beauty sector. |
a Analyse marketing objectives to select types of promotional events.
b Explain the types of events.
c Explain best practice processes in event planning and promotion.
d Explain the internal and external factors that may impact on the success of the event. |
| 4. Be able to plan and run a promotional event. |
a Collect and analyse information appropriate to planning an event.
b Generate an idea for an event.
c Negotiate budget and resources for an event.
d Review and adapt idea.
e Design and create material to promote an event.
f Collaborate as part of a team to run an event.
g Evaluate own performance and invite feedback. |
| 5. Be able to create a personal career plan. |
a Use techniques to identify skills and set objectives.
b Review career plan and identify improvements.
c Draw conclusions with regards to personal potential for self employment. |