Unit details for Effective marketing and sales for business - National Database of Accredited Qualifications

Effective marketing and sales for business

Unit summary

This unit has been designed to encourage learners to use and question whatever knowledge they have gained through exposure to the range of marketing activities in daily life. They will develop an understanding of basic marketing concepts and build upon existing knowledge through a series of visits and research into the subject.

Unit details

Unit reference number

T/501/8756

Unit owner name

AQA - City & Guilds

Unit owner reference number

Level 3 Unit 4

Unit level

Level 3

Unit sector/subject area<br>Unit sub-areas

15 Business, Administration and Law
- 15.3 Business Management

Unit guided learning hours

Unit grading system

A*/A/B/C/D/E

Unit Dates

Available from:

01/09/2009

Expiry:

31/08/2014

Unit assessment methods

Task-based controlled assessment

Learning outcome / assessment criteria

Learning Outcome	Assessment Criteria
1. Understand the role of marketing for a business.	a Explain the key marketing concepts and principles and their business application. b Describe the role of advertising and the media in stimulating the demand for goods and services. c Explain how marketing techniques used to increase the demand for goods and services.
2. Know how different markets operate.	a Describe the similarities and differences in the operation of local, national and international markets. b Explain the maintenance factors and security considerations of on-line marketing.
3 Understand selling techniques.	a Explain the importance of preparing for a sale. b Explain the sales sequence. c Explain the common communication strategies, techniques and skills underpinning effective personal selling.
4. Know the principles of competition analysis.	a Describe the purpose of competition analysis. b Describe how competition analysis is carried out.
5. Be able to carry out marketing analysis of a new company.	a Collate and interpret marketing information from primary and secondary sources judging its relevance and value. b Carry out competition analysis for a new company. c Justify the most effective ways of fighting competition.
6. Be able to carry out marketing and selling.	a Undertake on-line marketing making provision for maintenance and security. b Demonstrate effective selling techniques, building and maintaining relationships. c Evaluate the effectiveness of sales, identifying improvements for future progress.