Developing a creative response
Unit summary
The purpose of this unit is to encourage students to use a variety of creative methods to explore alternative solutions to address an industry brief. This will enable students to respond to the needs of a client and target the work at a specified audience.
Students will be expected to research a brief, using a variety of research methods, produce an artefact combining two disciplines, and present the artefact and research to the client/target audience. Students should continually review their work in light of the brief, and again in light of audience feedback.
Unit details
-
09 Arts, Media and Publishing
-
09.1
Performing Arts
-
09.2
Crafts, Creative Arts and Design
-
09.3
Media and Communication
Task-based controlled assessment
| Learning Outcome |
Assessment Criteria |
| 1 be able to use research methods to explore alternative solutions to address an industry brief |
a use a variety of methods to research a brief
b develop ideas for responding to the client brief
c create a proposal of the best ideas for the client, giving reasons for recommendations
d confirm and agree a commission for the creative input, with the client. |
| 2 be able to develop a production plan and create an creative outcome, combining at least two disciplines, to meet the requirements of an agreed brief |
a draw up a production schedule, including appropriate resources
b produce an creative outcome combining at least two disciplines
c present the creative outcome to the target audience, seeking their critical feedback
d make appropriate modifications. |
| 3 be able to review their performance, the creative outcome, and the presentation in light of feedback. |
a review the creative outcome and presentation in light of feedback including, fitness for purpose, opportunities for further development
b review their own performance including any constraints they faced and how these may have been overcome. |