Creating a positive impression in the hair and beauty sector
Unit summary
The purpose of this unit is to introduce the learner to the underlying, fundamental aspects of all services industries and the importance of creating a positive first and lasting impression and how this can be achieved. It provides an opportunity for learners to examine their own views and beliefs held regarding personal stereotypes, perpectives about image and beauty and how these could influence their interactions with others.
Unit details
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07 Retail and Commercial Enterprise
Task-based controlled assessment
| Learning Outcome |
Assessment Criteria |
| 1 Understand how to create a positive impression. |
a Outline the skills necessary to create a positive impression.
b Explain why appearance is important to service industries.
c Outline the opportunities for creating a positive impression in a hair and beauty environment.
d Explain the main image differences between hair and beauty environments. |
| 2 Understand the influences on customer interactions. |
a Explain the difference between customer satisfaction and customer care and how customer satisfaction impacts on business success.
b Explain how cultural, racial and socio-economic backgrounds may impact on client expectations.
c Explain how an individual worker’s own views and beliefs could influence their interactions with clients from different backgrounds. |
| 3 Be able to present a positive impression to others. |
b Use a range of communication skills for different situations and audiences to create a positive impression.
c Demonstrate simple ways of avoiding behaviour that discriminates others by showing fairness and consideration to others.
d Collaborate with others to present a positive impression when working towards a common goal. |
| 4 Be able to carry out a simple satisfaction survey. |
a Design a simple client satisfaction survey consistent with business expectations.
b Carry satisfaction survey.
c Present findings, evaluating the result and inform future progress. |