Unit details

Marketing in practice

Unit summary

The Marketing in Practice unit is concerned with the application of marketing in context and also forms the summative assessment for the Professional Certificate. It aims to assist students to integrate and apply knowledge from all the units at the Professional Certificate level. Students will not be expected to have any prior qualifications or experience in a marketing role. They will be expected to be conversant with the content of the other three units of the Professional Certificate before undertaking this unit.

Unit details

D/102/6700
CIM
04
Level 3
  • 15 Business, Administration and Law
    • 15.4  Marketing and Sales
45
A/B/C/D/E
Practical Demonstration / Assignment
Written Examination